During our two days, I tried to take in as much as possible and try to learn more about myself, but more importantly, I wanted to take away "THE BIG IDEA". Was there any one thing I could clearly do better? One thing?... THERE WERE DOZENS!
ASK THE CUSTOMER WHAT THEY WANT! I have been in sales for 7 years, and don't think I have ever once asked, "What would you like?" I know that sounds crazy, but its the truth. I realised I spend too much time waffling on, telling them how clever we are, and what we can offer them, to stop and ask important questions. I now find myself reciting my new mantra, before and during calls - "Selling isn't telling, its asking." The first presentation I did after the training was textbook, Glenn. I sat at the correct angle, focused on my objectives, asked questions and took notes throughout. I got a commitment out of him to look at six projects......Result!
Beyond this one example, the training has helped me get out of sticky situations, by giving me good questions to ask, and a whole different direction with which to take my presentations. It is true to say, 'not all calls go 100% Glenn', but the approach definitely works.
I am still using what you have taught me, and last week, I used my new found technique in a call while with my new Managing Director. We left, one hour later, knowing exactly what the client wanted, and have been given the opportunity to look at re-roofing over 150 banks through out the entire UK. My M.D. left Scotland with a big smile on his face. Your training did that! Many thanks"
S. Little - Area Technical Manager - Erisco Bauder
"An additional £2500 gross margin on one deal alone, we've had an immediate return on our investment in your training. Thanks for all your help."
David Bell - Director, Estimation.
"Outstanding! Gave me a picture of how people see me. Quite scary; need to listen more and not be so bossy."
Diane Jones - Sales, Ash & Lacy Building Products Ltd
"I have to adapt myself to sell better. I learned more about myself and how to better my communication skills. Excellent!"
Stephanie Kerr - Sales, Ash & Lacy Building Products Ltd
"Outstanding level of depth provided in various formats of sales negotiation procedures."
Stewart Johnston - Ashfar Sales, Ash & Lacy Building Products Ltd
"Excellent; helps implement new ways of tackling the job."
Joe Welch - Tyneside Sales, Seddons (P&E) Ltd
"It made me look at different ways to change, and a reminder of what should be getting done and said to customers. Getting different points of view and different ways to handle situations was most useful."
Aubrey Watson, Parts Person, Seddon (P&E) Ltd
"The discovery of the different characteristics of buyers body langauge helped me understand myself and others better. Excellent!"
Jonathan Layton - Key Account Manager, Michelin
"Outstanding; Glenn was really interesting and you can learn so much."
Mark Fey - Hire Controller, MGF Trench Construction Systems Ltd
"Excellent! Course was very interesting, done in a direct, concise and informative manner. A lot of information to take in, but done in a way that allowed you to contain and understand the information given. Role play allowed us to put the information we've taken on board into a practical scenario. Extremely rewarding, something we can take with us, that will be beneficial in our career ahead."
Philip Albutt - Hire Desk Manager, MGF Trench Construction Systems Ltd